Fiat models

Fiat was founded in 1899 in Turin, with Giovanni Agnelli among its founders, and it grew into the company that effectively put Italy on wheels. For generations Fiat was Italy's default carmaker, and its small, cheap, characterful cars motorised the country much as the Beetle did in Germany or the Model T in America.

The brand's genius is the small car with personality. The original 500 of the 1950s became a national icon, and its modern revival turned retro charm into a global fashion statement. Fiat has always understood that an inexpensive car doesn't have to be dull, leaning on style and cheerfulness rather than outright engineering prestige.

Fiat also became a powerful industrial force, eventually merging with Chrysler and then forming part of the giant Stellantis group, which gave it global reach. For buyers, Fiat means affordable, stylish, city-friendly cars with a distinct Italian flavour. They prioritise charm, compact size, and value over space or long-distance comfort, aimed at people who want their small car to have some character.