

Country
Japan
Founded
1989
Headquarters
Yokohama, Japan
Parent group
Nissan
Website
infiniti.comInfiniti arrived in 1989 as Nissan's luxury brand, launched in the same wave as Lexus to challenge the Germans in America. Where Lexus chased serene perfection, Infiniti leaned on Nissan's sportier side, pitching itself as the more driver-focused, more expressive alternative.
That gave it some genuinely interesting cars: strong V6 and later twin-turbo engines, the well-regarded G sedan, and bold, curvy styling that stood apart from the cautious luxury norm. The brand built a loyal following among people who wanted performance and equipment without paying full German prices.
Infiniti has struggled to find consistent footing, with a lineup that thinned over the years and a presence that never matched Lexus globally. For buyers, the appeal is value within the luxury bracket and a sportier character, often with a lot of car for the money on the used market. It remains a brand defined more by a few likeable models than by a clear, settled identity.
1989
Infiniti launches with the Q45 flagship sedan.
2002
The G35 becomes Infiniti's breakthrough sports sedan.
2008
The FX crossover defines Infiniti's bold styling.
2013
Infiniti renames its lineup around Q and QX.