Jaguar models

Jaguar's roots go back to 1922 and a company started by William Lyons, which began making motorcycle sidecars before moving to cars and adopting the Jaguar name in the 1930s. Lyons had a gift for styling, and from early on Jaguars looked more expensive and more glamorous than their price suggested.

The brand's golden era produced some of the most beautiful cars ever made, above all the E-Type of the 1960s, plus a string of sporting saloons and Le Mans race wins. Jaguar came to stand for fast, elegant, distinctly British cars that paired sensuous design with pace.

Now owned by India's Tata Motors as part of Jaguar Land Rover, Jaguar has had a turbulent modern run and is repositioning itself as an all-electric luxury brand. For buyers today, a Jaguar has traditionally offered style and driving character as an alternative to the German establishment, often at a gentler price. Its future hinges on whether that design flair carries into a bold new electric identity.