Jeep models

Jeep traces its origin to 1941, when a rugged little four-wheel-drive vehicle was built for the US military in the Second World War. That wartime machine was so capable and so widely loved that it became a civilian brand afterward, and 'jeep' nearly turned into a generic word for any go-anywhere vehicle.

Everything Jeep makes still flows from that origin: genuine off-road capability is the brand's entire reason to exist. The Wrangler is the direct descendant of the original, instantly recognisable and built to climb over things most cars avoid, while the Grand Cherokee brought that ability into a comfortable family SUV.

Jeep has changed hands many times and now sits inside the Stellantis group, but the identity has stayed remarkably consistent. For buyers, a Jeep is about adventure and ruggedness, real or aspirational, and a look that no other brand can copy. The trade-off is that on-road comfort and efficiency often come second to the off-road image, which for its fans is exactly as it should be.