Lincoln models

Lincoln was founded in 1917 by Henry Leland, the same engineer who had earlier created Cadillac, and named after Abraham Lincoln. Ford bought it a few years later, and it has been Ford's luxury brand ever since, the American counterpoint to Cadillac at the top of the market.

Lincoln's strongest era was the mid-century, when long, stately sedans like the Continental defined understated American luxury and served as presidential limousines. The brand stood for size, comfort, and quiet prestige rather than sportiness.

Like Cadillac, Lincoln faded as buyers turned to European brands, and it leaned heavily on rebadged Fords for years. Its modern revival has refocused on plush, calm SUVs, the Navigator, Aviator, and Corsair, that emphasise comfort, quiet, and spacious interiors over chasing the Germans on handling. For buyers, Lincoln offers relaxed American luxury at a gentler price than the established prestige names, aimed at people who value serenity over sportiness.