

Country
Italy
Founded
1914
Founder
the Maserati brothers
Headquarters
Modena, Italy
Parent group
Stellantis
Website
maserati.comMaserati was founded in 1914 by the Maserati brothers, beginning in racing before building the luxurious grand tourers it is known for today. Based in Modena, in the heart of Italy's supercar country, it has spent its life as a more exclusive, more elegant alternative to the louder exotic brands.
Maserati's appeal is a particular blend: genuine performance wrapped in understated Italian luxury, with a trident badge that carries real history. The cars, sweeping coupes and sporting sedans like the Quattroporte and GranTurismo, are pitched as refined and beautiful rather than aggressive, often with a glorious engine note as the signature.
The brand has had an uneven commercial life, passing through several owners and now part of the Stellantis group, and it has at times struggled to find a consistent place in the market. For buyers, Maserati offers exclusivity and Italian flair with less of the flash and far less of the volume of its rivals. It appeals to people who want something rare, stylish, and quietly sporting rather than overtly exotic.
1914
The Maserati brothers found the company in Italy.
1926
The Tipo 26 racing car carries the trident badge.
1963
The Quattroporte invents the high-performance luxury sedan.
2007
The GranTurismo coupe defines modern Maserati style.
2021
Maserati becomes part of the Stellantis group.