Mercedes Maybach models

Maybach is a name with a long, grand history. Wilhelm Maybach, a brilliant engineer who had helped create the first Mercedes, founded the company in 1909, and his ultra-luxurious cars rivalled Rolls-Royce before the Second World War. The name then went quiet for decades.

Mercedes-Benz revived Maybach in the 2000s as a standalone ultra-luxury brand, but those cars struggled against established rivals and the experiment was wound down. Mercedes tried again with a smarter approach, relaunching Mercedes-Maybach in 2014 not as a separate brand but as the most opulent trim of its flagship models.

That is what Maybach means today: take the top Mercedes, the S-Class or the GLS SUV, and add even more space, comfort, exclusivity, and a higher price. For buyers, a Mercedes-Maybach is for those who want something grander than a normal flagship Mercedes but prefer its understated, modern luxury to the overt statement of a Rolls-Royce or Bentley. It is quiet wealth rather than loud spectacle.