

Country
United Kingdom
Founded
1959
Headquarters
Oxford, England
Parent group
BMW Group
Website
mini.comMini began in 1959 as a single revolutionary small car, designed by Alec Issigonis to be tiny outside but clever and spacious inside. Its transverse engine and front-wheel-drive layout were so efficient that they became the template for nearly every small car that followed. The original Mini also became a 1960s cultural icon and a giant-killer in rallying.
The modern MINI is a different proposition. After BMW took over the brand, it relaunched in 2001 as a premium small car that trades heavily on retro style and go-kart handling, larger and pricier than the original but full of character. It sells fun and fashion as much as transport.
Based in Oxford and owned by the BMW Group, MINI now spans hatchbacks, crossovers, and electric models. For buyers, a MINI is a stylish, fun-to-drive small car with strong personality and premium pricing to match. You pay more than for an ordinary supermini, and in return you get distinctive looks, a characterful drive, and a badge with real history.
1959
The original Mini reinvents the small car.
1964
The Mini begins a run of Monte Carlo rally victories.
2001
BMW relaunches MINI as a premium small car.
2020
The MINI Electric brings the brand into EVs.