

Country
Japan
Founded
1953
Headquarters
Tokyo, Japan
Parent group
Subaru Corporation
Website
subaru.comSubaru is the car division of Subaru Corporation, a Japanese industrial group with roots in aircraft manufacturing, and it built its first car in the 1950s. That aviation heritage helps explain the brand's engineering quirks, which it has stuck with far longer than logic alone would suggest.
Two features define almost every Subaru: the horizontally opposed 'boxer' engine and standard all-wheel drive. Together they give the cars a low centre of gravity, sure-footed grip, and a distinctive character. That formula made Subaru a favourite in snowy regions, among rally fans who remember the blue-and-gold Imprezas, and with owners who value safety and dependability.
Models like the Outback, Forester, and Crosstrek built a loyal following among outdoorsy, practical buyers who keep their cars for years. For buyers, a Subaru is about rugged, all-weather capability, strong safety scores, and durability rather than flash or luxury. It is the sensible, slightly unglamorous choice for people who actually use their cars in tough conditions, and it inspires unusual brand loyalty for exactly that reason.
1953
The company behind Subaru is formed in Japan.
1958
The Subaru 360 becomes the brand's first car.
1972
Subaru launches an early all-wheel-drive passenger car.
1992
The Impreza WRX becomes a rally and road icon.
1995
Subaru wins world rally championships.


















